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Health Insurance Denial Appeals

Health Insurance Denial Appeal Guide

A denial letter is not the last word. Here is how to build an appeal packet a reviewer can actually follow.

Health Insurance Denial Appeals facts at a glance
  • ERISA group health plans must allow at least 180 days after receipt of an adverse benefit determination to file an internal appeal, under 29 C.F.R. section 2560.503-1(h)(3)(i).
  • Under 29 C.F.R. section 2560.503-1(h)(2)(iii), an ERISA plan must provide a claimant, on request and free of charge, copies of all documents and records relevant to the claim.
  • A request for federal external review is due within four months after the date the claimant received the final internal denial, under 29 C.F.R. section 2590.715-2719(d)(2)(i).
  • A private employer's self-funded health plan uses the federal external review process rather than a state one, because ERISA preempts the state insurance law that would otherwise bind it -- 29 C.F.R. section 2590.715-2719(c)(1)(ii).
  • External review generally reaches denials involving medical judgment, rescissions of coverage, and No Surprises Act questions, but not denials resting purely on eligibility.
  • Appeals of urgent care claims must be decided within 72 hours under 29 C.F.R. section 2560.503-1(i)(2)(i).
  • After a plan's internal appeals are exhausted, 29 U.S.C. section 1132(a)(1)(B) permits a suit to recover benefits due under the plan, but affords no damages beyond those benefits.
  • Medicaid beneficiaries have up to 90 days from the mailing of a notice to request a fair hearing under 42 C.F.R. section 431.221(d), but must request it before the date of action for benefits to continue under 42 C.F.R. section 431.230(a).

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Important: This guide is an informational resource prepared to the best of our knowledge and does not constitute legal advice for your specific situation. You remain responsible for all due diligence and ensuring that your filings conform to applicable court rules. For legal advice about your specific case, consult with a licensed attorney or your local court's self-help center.

A denial letter arrives, and it is written to sound final. It usually is not. Most denials are overturned on the strength of paperwork the plan already had or never asked for -- and the first thing you need is not a legal argument but the answer to one question: who makes the rules for your coverage. An employer plan runs on ERISA. A marketplace or individually purchased plan runs on the ACA and your state insurance department. Medicare runs on its own multi-level ladder set out in 42 U.S.C. section 1395ff. Medicaid runs on state fair hearings. Those four routes have different deadlines, different forums, and different evidence that actually moves the decision, and sending a good appeal to the wrong one wastes the clock. Once you know your route, the work is mechanical: read what the plan actually said no to, gather the records that answer that specific reason, and present them in an order a reviewer can follow without hunting. This guide walks through both halves.

Document Checklist

Start here: which rulebook applies to you

  • Your insurance card and plan name

    The card tells you the plan and the member ID every document has to reference

  • Summary Plan Description or Summary of Benefits

    For an employer plan, the SPD is the governing document -- it says what is covered and how appeals work

  • Whether your employer plan is self-funded

    Ask HR or check the SPD. Self-funded plans use the federal external review route, not your state insurance department -- 29 C.F.R. section 2590.715-2719(c)(1)(ii)

  • Medicare Summary Notice or plan denial notice

    For Medicare, the notice names the level you are at and the deadline for the next step

  • Medicaid notice of action

    The date of action printed on this notice is the deadline that decides whether your benefits keep running during the appeal

The denial itself

  • Denial letter or adverse benefit determination

    The written decision stating the reason -- not medically necessary, experimental, not covered, out of network, or no prior authorization

  • Explanation of benefits

    The EOB showing what was billed, allowed, paid, and denied, with the reason and remark codes

  • Appeal instructions and deadline

    The procedure that came with the denial, including where to send the appeal and how many internal levels the plan has

  • The clinical criteria the plan applied

    If the letter names a medical policy, guideline, or criteria set, get that document -- your appeal has to meet it or show why it does not fit

  • Claim number, dates of service, and billing codes

    The CPT and diagnosis codes on the claim, which is where coding-error denials are found and fixed

The plan file you are entitled to

  • Written request for your complete claim file

    Under 29 C.F.R. section 2560.503-1(h)(2)(iii), an ERISA plan must give you copies of everything relevant to the claim, free of charge

  • The reviewer's notes and credentials

    Who reviewed it, in what specialty, and what they recorded -- a denial reviewed by someone outside the relevant specialty is worth pointing out

  • Prior authorization records

    If the treatment was approved in advance and then denied after the fact, the approval is among your strongest exhibits

  • The plan's internal correspondence about your claim

    Often reveals the guideline actually applied, which may differ from the reason quoted in the letter

Medical evidence that answers the stated reason

  • Letter of medical necessity from your treating doctor

    Not a general endorsement -- a letter that takes each reason in the denial in turn and answers it

  • Office notes and treatment history

    Chronological records showing the diagnosis, what was tried, and how you responded

  • Proof that required alternatives failed

    For step therapy denials, documentation that the cheaper drugs or treatments were tried and did not work or could not be tolerated

  • Test results and imaging

    Labs, scans, and reports that establish the condition the treatment addresses

  • Published clinical literature

    For experimental or investigational denials, peer-reviewed studies and specialty society guidelines supporting the treatment

  • Second opinion or specialist letter

    An independent physician who agrees the treatment is appropriate carries weight with an outside reviewer

Billing, network, and coverage records

  • Itemized bill from the provider

    The bill and the EOB must be reconciled -- appeal the denial on the EOB, not the balance on the bill

  • Proof of network status

    Screenshots of the plan directory with dates, or written confirmation the provider was in network on the date of service

  • Referral or authorization numbers

    Any reference number the plan gave you when it approved a visit, procedure, or drug

  • Formulary and coverage documents

    For prescription denials, the formulary page showing the tier, restrictions, and exception process

Escalation after the internal appeal

  • External review request form

    For the federal process, the request is due within four months after you receive the final internal denial -- 29 C.F.R. section 2590.715-2719(d)(2)(i)

  • State insurance department complaint

    For a fully insured plan, your state department of insurance takes complaints and runs the state external review process

  • Department of Labor inquiry

    For an employer plan, the Employee Benefits Security Administration takes questions about a plan's handling of claims

  • Medicare next-level request

    Each Medicare notice tells you the deadline and the address for the next level in the ladder under 42 U.S.C. section 1395ff

  • Medicaid fair hearing request

    Requested under 42 C.F.R. section 431.220, in writing, with a copy of the notice of action attached

Common Mistakes to Avoid

Don't make these errors
  1. 1Appealing the bill instead of the denial -- the appeal answers the reason on the explanation of benefits, and paying the provider does not resolve it
  2. 2Sending a stack of medical records with no cover letter connecting them to the specific reason the plan gave
  3. 3Asking the doctor for a generic letter saying the treatment is necessary, instead of one that answers each denial reason in order
  4. 4Assuming your state insurance department can help with a self-funded employer plan -- it generally cannot, and the months spent finding that out come out of your appeal window
  5. 5Treating 180 days as the deadline. Under 29 C.F.R. section 2560.503-1(h)(3)(i) it is a minimum, and your plan may set a different date -- the denial letter governs
  6. 6For Medicaid, relying on the 90-day window in 42 C.F.R. section 431.221(d) when benefits only continue if the hearing is requested before the date of action
  7. 7Stopping after the internal denial. Independent reviewers are not employed by your plan, and the external review is a genuinely different decision-maker
  8. 8Not asking for an expedited appeal when the delay itself is the harm -- urgent care appeals are decided within 72 hours under 29 C.F.R. section 2560.503-1(i)(2)(i)

Organization Tips

Pro tips for success
  • Build the packet in the order a reviewer reads: cover letter, denial letter, letter of medical necessity, then the records, then the billing documents
  • Number every exhibit and list them in the cover letter with one line each saying what the exhibit shows
  • Structure the cover letter around the denial reasons. Quote the reason, then name the exhibit that answers it, then state the conclusion in one sentence
  • Put medical records in chronological order and label each with the date and the provider, so the reviewer can follow the treatment history without reconstructing it
  • Appeal packets routinely run to several hundred pages -- an index and consistent exhibit labels are the difference between a reviewer finding your evidence and skimming past it
  • Keep a call log with the date, time, name, and reference number for every conversation, and send the appeal by a method that produces a delivery record
  • Save the packet as one combined PDF as well as separate files, so you can send whichever the plan's portal accepts without rebuilding it

Courtroom Preparation

Be prepared for your hearing
  • Internal and external reviews are decided on paper -- what you submit is your entire case, and nobody will call to ask what you meant
  • External review generally covers denials involving medical judgment, rescissions, and No Surprises Act questions, but not denials that turn purely on eligibility
  • A private employer's self-funded plan uses the federal external review process rather than a state one, because ERISA preempts the state law that would otherwise bind it
  • For a Medicare hearing before an administrative law judge, bring the notice from the previous level, your medical records, and a one-page timeline of the claim
  • At a Medicaid fair hearing, bring the notice of action, proof of the date you requested the hearing, and every document you sent the agency
  • If you exhaust the plan's internal appeals, 29 U.S.C. section 1132(a)(1)(B) allows a suit to recover the benefits due under the plan -- but only the benefits, not damages for what the denial cost you
  • Keep your submission factual and tied to the record. "The denial states the treatment is investigational; Exhibit 4 is the specialty society guideline recommending it" is stronger than an account of how the process felt

Frequently Asked Questions

How long do I have to appeal a health insurance denial?

It depends on who governs your plan. For an employer plan governed by ERISA, 29 C.F.R. section 2560.503-1(h)(3)(i) requires at least 180 days from the date you received the adverse benefit determination -- that is a floor, and your plan may allow longer, so the date on the denial letter controls. Medicare and Medicaid run on their own deadlines printed on each notice you receive. Whatever the rule, treat the earliest date you can find as the real one, and file something in writing before it passes even if your records are not complete.

What is external review and when can I use it?

External review sends your denial to an independent review organization that is not employed by your plan, and the decision binds the insurer. You reach it after exhausting the plan's internal appeals. It generally covers denials involving medical judgment -- medical necessity, appropriateness, level of care, or experimental and investigational determinations -- along with rescissions of coverage. Denials that rest purely on eligibility are usually outside it. For the federal process, the request is due within four months after you receive the final internal denial, under 29 C.F.R. section 2590.715-2719(d)(2)(i).

My employer plan is self-funded. Does my state insurance department help?

Generally no. Under 29 C.F.R. section 2590.715-2719(c)(1)(ii), a self-insured plan follows a state external review process only where that process is not preempted by ERISA, and for an ordinary private-employer self-funded plan it is. Those plans use the federal external review process instead, and the denial letter should name the process or the review organization to contact. Self-funded plans sponsored by a state or local government, or by a church, are the main exceptions. Ask HR whether the plan is self-funded before you file anything with the state, because the wrong forum costs you weeks.

Can I get my plan's file on my claim?

For a plan governed by ERISA, yes. 29 C.F.R. section 2560.503-1(h)(2)(iii) requires the plan to give you, on request and free of charge, reasonable access to and copies of all documents and records relevant to your claim. Ask in writing, and ask specifically for the clinical criteria applied, the reviewer's notes and specialty, and any internal correspondence. This is worth doing before you draft the appeal rather than after, because the file frequently shows which guideline was actually used -- which is not always the reason quoted in the letter.

Will my Medicaid benefits stop while I appeal?

Not if you act before the date of action on the notice. Under 42 C.F.R. section 431.230(a), benefits continue through the hearing decision where the agency sent advance notice and you requested the hearing before that date. This is a different and earlier deadline than the general request window, which 42 C.F.R. section 431.221(d) caps at 90 days from the date the notice was mailed. One caution: if the hearing upholds the agency, 42 C.F.R. section 431.230(b) permits it to recover the cost of services furnished solely because your benefits continued, so it is a decision worth making with the risk in view.

How should I organize an appeal packet?

Number each document as an exhibit and open with a cover letter that lists them and says in one line what each one shows. Then structure the letter by the plan's own denial reasons: quote the reason, point to the exhibit that answers it, and state your conclusion. Health appeal packets often run to several hundred pages of records, so labeled exhibits and an index are what let a reviewer follow the argument instead of skimming. ExhibitPrep makes it easy to add exhibit labels to your PDFs and combine them into one indexed file.

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